Monthly Viewing Summary

Where * is shown, the figures are small but not zero.

Data is for All Individuals aged 4+ against Multi-Channel Universe.



   
* Total Identified Viewing – includes viewing to total broadcaster; total SVOD/AVOD and total video-sharing platforms across four screens. For tagged services this includes any streaming regardless of whether it was through the home WiFI network. For SVOD/AVOD and video-sharing platforms this only includes viewing through a home’s WiFi network. Viewing is counted as taking place at time of viewing. Amazon includes Freevee viewing.


Effective December 2024, on demand viewing data for PCs, tablets and smartphones will be reported directly to the online platform where the content was viewed, rather than being allocated to the broadcaster who owns the content as was previously reported. Additionally, the methodology for defining viewing day and calculating reach metrics have been updated, which will produce small differences if compared directly with the methodology used previously.