The Media Leader – Where’s the common ground? Let’s talk about effective exposure 8 October 2024 Anyone who has spent time working at a trade association, trade marketing body or joint industry measurement organisation will have stories about the challenges of finding common ground among stakeholders. Recent coverage about whether Barb and Isba can work together on cross-media audience measurement is an instance of two such organisations looking for common ground with each other. Barb’s Chief Executive, Justin Sampson, shared his views on the importance of effective exposure and finding common ground in a recent article for The Media Leader. Read the full article c/o The Media Leader here: Barb and Isba must find consensus