Barb Briefing: Innovation Roadmap Update 8 June 2023 As the industry’s standard for understanding what people watch across all platforms and devices, we’re exploring a variety of new and innovative methods to expand our definition and measurement of total viewing – and at our Barb Briefing: Innovation Roadmap Update, we told our clients all about them. We discussed the range of initiatives that we are developing, including: The expansion of our panel, with new metering technology. Enhancing data access and integration through the Barb API and data-matching technology. Developing our measurement to include fit-for-TV and brand-safe content on video-sharing services. We also explained how you can get involved in helping shape these projects, as well as giving the latest insight into what people are watching in the UK today. You can watch the event again here: Please note that we have discovered an error in the co-viewing data presented by Matt Laycock during the webinar – these data should only include live viewing, not VOSDAL viewing. The updated slides with the correct co-viewing data based on live viewing can be found in this PDF of the presentation. You can also read more on this in What People Watch: Event TV.