Monthly Viewing Summary

Where * is shown, the figures are small but not zero.

Data is for All Individuals aged 4+ against Multi-Channel Universe.



In December 2024, there was an average of 255 minutes of total identified viewing per day, higher than in November at 248 minutes.

 

The monthly viewing summary includes the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services that account for more than 0.5% of total identified viewing.

  

Drama favourites included Shetland, Call the Midwife and Eastenders on BBC1. Coronation Street and Emmerdale on ITV1, plus Bad Tidings and The Day Of The Jackal on Sky, as well as All Creatures Great and Small on Paramount+.


Entertainment shows in December were dominated by I’m a Celebrity, Get Me Out of Here on ITV1. Gavin & Stacey was a front runner alongside other Christmas specials including Outnumbered, Strictly Come Dancing enjoyed on BBC1. Plus, The Great British Bake Off: Festive Specials on Channel 4.

  

Over on the SVOD services, viewers tuned in for Squid Game, Virgin River and Black Doves on Netflix. Bluey, The Simpsons and Family Guy entertained on Disney+. Premier League, Clarkson's Farm and Cross on Amazon, as well as Yellowstone on Paramount+.

   
* Total Identified Viewing – includes viewing to total broadcaster; total SVOD/AVOD and total video-sharing platforms across four screens. For tagged services this includes any streaming regardless of whether it was through the home WiFI network. For SVOD/AVOD and video-sharing platforms this only includes viewing through a home’s WiFi network. Viewing is counted as taking place at time of viewing. Amazon includes Freevee viewing.