Q4 2024 SVOD Establishment Survey data Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.3%) had access to a subscription video-on-demand (SVOD) service in Q4 2024. This is a slight dip from 20.1m UK homes (68.8%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […] + Read more
Response to press coverage On December 12th 2024, The Media Leader posted a story which draws attention to an issue in how Barb has been reporting audiences for BVOD services. Barb is committed to supporting advertisers and media agencies in their aim for a virtuous cycle of campaign optimisation across linear channels and VOD services. Our actions to adjust […] + Read more
Barb Briefing for Brands Barb Briefing for Brands: An event for advertisers & media agencies The latest Barb Briefing session explored how Barb data supports the wider industry to measure TV advertising effectiveness. A panel of advertisers and media agencies including Gayle Noah, Global Media Director at L’Oreal alongside Vicky Fox, Chief Planning Officer at OMG UK and Nicola […] + Read more