New campaign interface Barb appoints RSMB to build a single interface for Advanced Campaign Hub and CFlight + Read more
Barb to report TV-set viewing to YouTube Barb to start reporting TV-set viewing to YouTube channels + Read more
Q4 2024 SVOD Establishment Survey data Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.3%) had access to a subscription video-on-demand (SVOD) service in Q4 2024. This is a slight dip from 20.1m UK homes (68.8%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […] + Read more