Barb Briefing

Barb Briefing for Brands: An event for advertisers & media agencies

The latest Barb Briefing session explored how Barb data supports the wider industry to measure TV advertising effectiveness.

A panel of advertisers and media agencies including Gayle Noah, Global Media Director at L’Oreal alongside Vicky Fox, Chief Planning Officer at OMG UK and Nicola Westwood, Head of AV Planning at UM discussed the requirements of advertisers and media agencies as they navigate the complex AV marketplace.

Talking-head interviews with leading industry experts focused on the role of audience data in supporting effectiveness assessment. Insights were shared from Peter Field, Independent Marketing and Advertising Professional, Dr Grace Kite, Founder at Magic Numbers, Richard Kirk, CSO at EssenceMediacom UK and Jon Waite, Global Managing Director, Havas Media Group.

Finally, Emma Moorhead, Head of Channel Planning at Wavemaker, asked how the industry can get the audience metrics it needs to support the measurement of effectiveness. To help answer this question, she hosted a conversation with George Ivie, CEO at the MRC & Justin Sampson, Chief Executive at Barb.

Watch the full recording here:

Watch the advertiser and media agency panel discussion here:

Watch the talking-head interviews with leading industry experts here:

Watch the audience metrics conversation here: