Videoweek – Mr Bates vs Fool Me Once: How ITV Went Head-to-Head with Netflix 20 February 2024 Barb’s Head of Insights, Doug Whelpdale, has written an article published in Videoweek about the success of ITV’s drama ‘Mr Bates vs The Post Office’, which put the Horizon scandal back at the top of the political agenda. There’s a lot to be learned too from how the show built its audience he says. Read the full article c/o Videoweek here: Mr Bates vs Fool Me Once: How ITV Went Head-to-Head with Netflix