VideoWeek Podcast #48, Justin Sampson, Barb 12 September 2024 Barb’s Chief Executive, Justin Sampson recently joined Vincent Flood, Editor-in-Chief at VideoWeek for the VideoWeek Podcast. They discuss: How Barb operates, including how measurement panels are created The evolution of panel-based measurement Solving the problem of zero-rated spots What is ‘fit for TV’ in an age of high-quality user-generated content Barb’s relationship with Origin, a measurement product created by ISBA The challenges of companies “marking their own homework” when it comes to measurement Listen here: VideoWeek Podcast #48, Justin Sampson, Barb