TV since 1981
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2024January Mr Bates vs The Post Office (ITV1, January 4th) attracts 10.4 million viewers, making it the most-watched drama of the year. February Barb awards the CFlight Landscape Study to BVA BDRC. March Barb promotes Caroline Baxter to COO. CFlight reporting extends to traded audiences. April Barb appoints new Finance Director Barb hosts Barb Briefing: Taking CFlight Forward. May Barb issues an invitation to tender for new data fusion initiative. Amazon Ads signs up to Barb. Barb joins Media Ratings Council. June Barb releases data from its Establishment Survey showing that 19.5m UK homes (67.9%) had access to a subscription video-on-demand (SVOD) service in Q1 2024. July Barb issues first-ever tender for Barb Data Hub. Barb completes 7k home panel expansion. The Euro 2024 final between Spain and England (July 14th) was the most-watched sporting event of the year with 15.9 million viewers across BBC1 and ITV1. August Barb releases data from its Establishment Survey showing that 20m UK homes (68.7%) had access to a subscription video-on-demand (SVOD) service in Q2 2024. September Barb and PAMCo announce data test. Barb extends total campaign reporting to include discovery+ and Netflix. October Barb’s Chief Executive, Justin Sampson, shared his views on the importance of effective exposure and finding common ground in The Media Leader. November Barb unveils Trustmark and starts publishing co-viewing factors. Barb hosts Barb Briefing for Brands: An event for advertisers and media agencies. Barb releases data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024. December Gavin and Stacey: The Finale (BBC1, Christmas Day) is the most-watched programme of the year, attracting 19.1 million viewers. Wallace & Gromit: Vengeance Most Fowl (BBC1, Christmas Day) is the second most-watched show, with 16.3 million viewers. |