CFlight

CFlight is the UK’s first unified TV advertising metric that captures the vast majority of live, time-shifted and on-demand commercial impacts and impressions across all viewing platforms. CFlight enables TV and AV buyers to see the total reach and frequency of their campaigns across all forms of TV.
Originally created by NBCU in the US, CFlight was adapted for the UK marketplace by Sky. Broadcaster CFlight is a joint initiative between Sky Media, ITV Media and 4 Sales. Industry bodies BARB, Thinkbox and Clearcast have facilitated CFlight’s development, and TV audience specialists RSMB and TechEdge have played integral roles in terms of data architecture and processing.
For more information view the explainer and FAQs below:
Explainer video:

CFlight FAQs

CFlight enables TV and AV buyers to see the total reach and frequency of their campaigns across all forms of TV. We’ve gathered together answers to your key questions about CFlight, find out more below: